Slow Fashion Summer 2019


If 10,000 people commit to not buying any new clothes in the summer of 2019 (21 June to 21 September) we’ll all do it!

  • 6 months

    To go

  • 10000


  • 55


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Short description:

In the summer of 2018, we took on a big issue: the (fast) fashion industry. With 2625 people across the globe, we didn't buy any new clothes for three months. And now we're back! Join us for the biggest crowd act to date and buy no new clothes during the summer of 2019 together with 9,999 other people!

The fashion industry has an enormous negative environment and social impact around the world. Did you know that it takes 2,700 liters of water to make your cotton t-shirt? And that fashion is one of the most polluting industries in the world? It produces more greenhouse gases than international shipping and aviation combined. Time for action! Or better yet: inaction. We’re taking a stance and pledge to not buy any new clothes this summer! So, get creative - dig up your old shirt, trade your summer outfit in the CollAction #sharechain, or get your favourite jeans repaired, because slow is the new black!

Start date:

21 Sep 2018

End date:

21 Jun 2019


slowfashionsummer collaction

Goal / impact

The fashion industry is responsible for enormous amounts of water consumption (32 million Olympic size swimming pools per year) and CO2 emissions (8% of global greenhouse emissions - and growing fast). If 10,000 people participate, we will save up to 360 million liters of water and prevent 1,4 million kilograms of CO2 being emitted! Also, textile dyeing is the second largest polluter of clean water globally, only after agriculture. Then there is the enormous waste creation (148 million tons by 2030) and land use (115 million hectares by 2030), and we haven’t even started on labour conditions yet...Enough numbers, time for action. Time for the slow fashion summer!

If 10,000 people commit to not buying any new clothes in the summer of 2019 (21 June to 21 September) we’ll all do it!

Other comments

The rules: you’re allowed to trade clothes and buy second-hand - just no new clothes. Also, might be a great opportunity to get creative with the 80% of clothes that you never wear (if you’re anything like us :) ).

Follow us on Facebook and Instagram for updates on the Slow Fashion Summer. For example, we’ll be launching the #sharechain soon - the largest online clothing swap of all times! Offer your last year’s summer outfit and trade it for someone else’s.

Photo credit: Charles Etoroma on Unsplash. Source on impact stats: Pulse of the Fashion Industry 2017.